Healthcare Marketing Pulse - Edition 1

Author

Brian May
May 01, 2024

Welcome to The Healthcare Marketing Pulse Newsletter. Enjoy a quick 4-minute read.

What to Expect

  • Is Marketing to Gen Alpha Going To Change The Game?

  • Why Paid Ads Are Necessary for Success on Facebook

  • Upcoming Conferences This Week - Tennessee MGMA 2023 Spring Conference 

Join Us on Thursday, April 18, 2024 for our Webinar on 

“Dominating Your Competitors With Google Maps Ads”

Actionable Tip of the Day/Week

Optimize Your Google My Business Listing:

  • Action: Update your Google My Business profile with recent photos, updated hours, and ensure all contact information is correct. Encourage recent patients to leave positive reviews.

  • Purpose(Why): A well-maintained Google My Business profile improves local SEO and trustworthiness. A very simple of way to improve your Google rankings. 

From Around The Web

Deep Dive - Why Paid Ads Are Necessary for Success on Facebook

Organic reach on Facebook has been declining for years, with the average engagement rate of an organic post ranging from 1.52% to 2.58% as of July 2023. Facebook's newsfeed algorithm limits the visibility of non-promoted content to 5.2%, meaning only one in 19 people who like a page will see a particular post. 

The lack of engagement with each post almost ensures that future posts will not appear in the feed of most followers.. The solution is to use Facebook Paid Ads to increase the reach and engagement of your posts. For most organizations, shifting the resources by creating less posts, but adding paid(boosted) ad spend will yield much better results. 

According to Wordstream, the average conversion rate for Facebook ads across all industries is 9.21%. Depending on the specialty that is being promoted in your post, the value of an appointment or the lifetime value of a new patient will produce a very positive ROI. 

Only posting organically to Facebook is not the highest and best use of resources. Adding Facebook paid ads into the marketing mix will improve patient acquisition and brand awareness. 

Conferences This Week

Recent Daymark Interactive Blog Posts

Healthcare marketers tend to spend a lot of time and effort on top-of-the-funnel activities, but is that the best use of resources?

While some are debating whether SEO is dead or alive, let us give you the following example to give you a broader perspective than what’s visible on the mere surface.

Free Online Reputation Analysis

Have you checked your online reputation lately? Request a free Online Reputation Analysis where we thoroughly review your profiles on all of the major rating and review sites and provide a detailed analysis about what your patients say about you and how they feel about you and the service that you provide.  Evaluations are ready in less than 24 hours!

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