Healthcare Marketing Pulse; Edition 2

Author

Brian May
May 02, 2024

Welcome to The Healthcare Marketing Pulse Newsletter. Enjoy a quick 4-minute read.

What to Expect

  • Breaking Through the Clutter in HCP Marketing

  • Why Call Tracking Software is Critical to Measuring Campaign Success

  • Upcoming Conferences This Week - Iowa MGMA Conference 2024

Join Us on Thursday, April 25, 2024 for our Webinar on 

“Using Facebook Custom Audiences for Physician Referrals”

Actionable Tip of the Day/Week

Leverage Patient Testimonials and Success Stories:

  • Action: Create a campaign featuring real-life testimonials and success stories from your patients. Use these stories across social media including paid ads. Running a paid ad with a patient story helps to build trust and drive new patients. Ensure to get proper permissions and maintain HIPAA compliance.

  • Purpose: Personal stories resonate well with potential patients, providing a relatable and trustworthy image of your healthcare services.

From Around The Web

Deep Dive - Why Call Tracking Software is Critical To Measuring Campaign Success

The emphasis over the last 2-3 years by healthcare providers has been on increasing online appointments, a majority of appointments are still booked over the phone. According to Kyruus, more than 80% of appointments are still booked over the phone. This is a significant percentage especially when attempting to measure the success or failure of a marketing campaign. 

By using call tracking software, like Call Tracking Metrics or Call Rail, a healthcare marketer can properly attribute appointments and revenue to the correct source and would have the data to make a decision about how to manage the campaign going forward. Many campaigns have been stopped prematurely due to only counting online conversions and not accounting for the large volume of phone calls that the campaign may have produced. Factoring in phone calls will in many cases reduce the cost per conversion by more than 50%.

Different tracking phone numbers can be used for various parts of a multichannel marketing campaign to help determine which elements are the most successful at increasing new patients. The more granular that you are with tracking the smallest elements of a campaign, the better positioned you are to make data-driven decisions and move your campaigns forward in the right way. 

Conferences This Week

Recent Daymark Interactive Blog Posts

Are your healthcare PPC campaigns not performing? Here are six expert tips to help you quickly improve your PPC results.

While some are debating whether SEO is dead or alive, let us give you the following example to give you a broader perspective than what’s visible on the mere surface.

Free Online Reputation Analysis

Have you checked your online reputation lately? Request a free Online Reputation Analysis where we thoroughly review your profiles on all of the major rating and review sites and provide a detailed analysis about what your patients say about you and how they feel about you and the service that you provide.  Evaluations are ready in less than 24 hours!

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